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We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who uses this website (the "Site"), and Our property valuation Service (the "Service") and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of the Site and the Service and you are required to read and accept this Privacy Policy when entering your details in order to obtain an Instant Online Valuation. If you do not accept and agree with this Privacy Policy, you must stop using the Site and the Service immediately.

  1. Definitions and Interpretation 

In this Policy the following terms shall have the following meanings:  

“Online Valuation” means an Instant Online Estimated Property Valuation. 

“Cookie” means a small text file placed on your computer or device by the Site when you visit certain parts of the Site and/or when you use certain features of the Site. Details of the Cookies used by the Site are set out in Part 14, below; and

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

  1. Information About Us

Our details may be found on Our contact details within Our website

  1. What Does This Policy Cover?

This Privacy Policy applies only to your use of The Instant Online Property Valuation on the Site. The Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

  1. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

  1. What Are My Rights?

Under the GDPR, you have the following rights, which by your use of the Online Valuation will always work to uphold:

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

  1. What Data Do We Collect?

Depending upon your use of the Service and the Site, we may collect some or all of the following personal and non-personal data (please also see Part 14 on the use of Cookies and similar technologies.

  1. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This is because the data is necessary for performance of the Service and Our legitimate business interests to use it. Your personal data will be used for the following purposes:

We may contact you by email, text, direct mail or telephone regarding your Instant Online Valuation to provide you with a face-to-face valuation of the property. If you enter an address and do not complete the full Instant Online Valuation journey, we may send direct mail to the property address to introduce our services.

In some cases, if we do not cover the postcode area of the property valuation then your details may be passed to another Estate Agent who covers the specific area for the address of the property valuation you have requested. This Estate Agent may contact you by phone, text, direct mail or email regarding the Online valuation which you have requested on our website, the Lawful basis for which will be our legitimate interest. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with the obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

  1. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason for which it was first collected. Your personal data will therefore be kept for 3 years after the date of the last online property valuation using this Service unless further services have been taken or other communications have been requested. In which case the Privacy Policy associated with this service or communication will supersede this one.

  1. How and Where Do You Store or Transfer My Personal Data?

We may store or transfer your personal data outside the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein.

The ICO has made partial findings of adequacy about Japan, Canada, and the USA. The adequacy finding for the USA is only for personal data transfers covered by the EU-US Privacy Shield framework.

If there is no ICO ‘adequacy decision’ about the country, territory, or sector then the transfer, would be subject to ‘appropriate safeguards’, which are listed in the GDPR. In carrying out our business including our obligations to you, we may use sub-contractors. These will be [providers of CRM and business administration systems]. We will ensure that they respect your privacy and abide by all data protection laws.

  1. Do You Share My Personal Data?

We may share your personal data with other branches in Our group for the purpose of providing the Service.

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, and Our obligations, and the third party’s obligations under the law, as described above in Part 9.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

  1. How Can I Control My Personal Data?

11.1 In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via the Service on Our Site, you may be given options to restrict use of your personal data. In particular, we aim to give you strong controls on use of your data for direct marketing purposes (including the ability to opt-out of receiving emails which you may do by unsubscribing using the links provided in Our emails.

11.2 You may also wish to sign up to one or more of the preference Services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these Services will not prevent you from receiving marketing communications that you have consented to receiving.

  1. Can I Withhold Information?

You may access certain areas of the Site without providing any personal data at all. However, to use all features and functions available for the Service on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict use of Cookies. For more information, see Part 14.

  1. How Can I Access My Personal Data?

If you want to know what personal data is held about you, you can ask for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. 

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover administrative costs in responding.

We aim to respond to your subject access request within one month. of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date of receipt of your request. You will be kept fully informed of the progress.

We reserve the right to request proof of identity if we have any doubts about the identity of the person making the request.

  1. How Do You Use Cookies?

When using the Service Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of the Service and Site and to provide and improve Our Services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

For more information on Cookies please see our Cookie Policy. In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

  1. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the contact details held on Our main website, with the subject being “Privacy Policy Enquiry” or “Subject Access Request” as applicable.

  1. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change Our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up to date.


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